If you’re like most small business owners, your company means a lot to you — in some ways, you consider it your baby.
You’ve planned for it since its conception, nurtured it from birth, given it tende

Using print media to advertise

You have several options when it comes to using print media. There are newspapers, magazines, newsletter, the Yellow Pages, etc. To obtain more in-depth information abo

Deciding who will build your Web site is an important step. It can mean the difference between success and failure.

Your Web site makes a statement about your business and the way you operate without

You may have heard talk about dotcom bombs and how the bottom fell out of the e-commerce industry. It is true, many companies were burnt early when e-commerce zoomed onto the Internet. However, those

When taking your business online it’s important to plan regular reviews to keep your finger on the business pulse. You would hate to have a money-making opportunity pass you by because you failed to s

Research is the cornerstone of any successful marketing and sales effort. Thorough market research provides a great deal of information about potential and existing customers, competition, and the ind

The top reasons for being online

There are a number of reasons why a Web site could benefit your company. Not every one will be applicable to your business, but very few companies will not benefit fr

At one time or another, we’ve all felt that we would rather not do business again with a particular company or company representative.

Truth is, many businesses experience customer attrition that ser

The operating manual furnished by most companies will provide you with the knowledge you need to operate that business. It’s a good reference book for you as it establishes the rules, standards and sp

No matter how well you evaluate proposed capital investments, your investment decisions will be based on estimates about future net cash flows.

As there is always an element of risk involved, you sho