Advice on logging operational issues
Creating a log of operational issues will improve your efficiency and accountability
What gets measured gets done
Every business needs to measure everything from marketing to customer. Try to get a picture of exactly what is happening with in the business as best as you can.
Advice on policies and procedures
You should sit down and identify everything you do in a business and document it so the concept is that if you are not there someone else can step in and take over. The reason you need to document pro
Managing Staff
Each employee should be supplied with an induction manual about the business to discuss the values,cultures and history of the business. Communication is a key factor when it comes to employees. The m
Advice on staff and self appraisal
When staff understand the expectation then they can understand how they go about to fit into that role. Self appraisal is an important way to assess staff cause they need to say how they feel.
Website Marketing
Websites are a great communication and profitable marketing tool. Website content should be driven by brand and what you are trying to say.
Advice on target markets
Identify your target market and make the product truth relevant to them and that’s where the research comes in. Figure out the unique selling point is. PLAN DO ACT CHECK
Creating a culture of accountability
Measure and analyse every aspect of business and research competitors. Respect your staff.
Using a positioning map – Whiteboard SME
Here is a short segment from the Whiteboard SME series with advice from best selling author and founder of MAUS Pete Hickey. In this section Pete speaks on using a positioning map.
